Wes Schroll is a serial entrepreneur who started his first company at 14-years old. After two small start up ventures, he wrote a business plan for what would one day become Fetch Rewards during his sophomore year at the University of Wisconsin-Madison. He used that plan to win over $180,000 in cash, office space, and other prizes from business school plan competitions. Wes dropped out of school in 2013 to begin building the company. Over the following years he has built a company that has grown to over 800+ employees. In March of 2022, Fetch closed its Series E round of financing with $240 Million led by Hamilton Lane. Fetch is a bonafide "Unicorn" with a valuation of over $2.5 Billion.