Elsa Castro Blumberg

Elsa Castro Blumberg is Vice President of Client Analytics for DIRECTV Advertising. As part of the DIRECTV Analytics & Insights team, Elsa works closely with agency partners and clients to demonstrate how Addressable technology helps advertisers connect with key audiences while effectively managing reach and frequency. Elsa delivers consultative solutions for client campaign objectives for all budgets and is responsible for audience estimates for linear TV inventory, primary research and thought leadership, and brand health campaign measurement for DIRECTV and DIRECTV Stream products and services. She also manages the team responsible for activation and attribution efforts for the Tune-In vertical.

Prior to joining DIRECTV, Elsa held Vice President positions at NBC Universal and FOX Cable Networks, leading research and measurement and establishing category expertise of consumer behavior within industry verticals.