In this session...
As walled gardens continue to emerge, it’s easy to become siloed within these environments and accept a fragmented approach to data enrichment, targeting and measurement. But what if companies moved to a “garden of gardens?”
The resurgence of data clean rooms enables companies to not only operate in this new reality but improve upon the antiquated third-party based practices. We’ll explore why a clean room should be part of every advertiser’s technology strategy.
What You'll Learn from This Session...
- Walled gardens continue to grow and proliferate making it challenging for brands to manage the cross channel targeting, measurement and personalization capabilities that they have today.
- Companies are becoming increasingly comfortable with data collaboration by seeing the benefit of increasing value of their respective first party data.
- Privacy compliant data collaboration, enabled by data clean rooms has emerged as the vehicle to access decentralized data to fuel insights, measurement and targeting.