In this session...
7-Eleven has a rich, 95-year-old history of innovation with a series of firsts — like coffee in to-go cups, 24/7 hours and self-serve soda fountains, to name a few. Today, the iconic brand is continuing to innovate and looking at new strategies that enhance the customer experience.
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Join us for a conversation with Marissa Jarratt, 7-Eleven EVP and CMO, and Mario Mijares, 7-Eleven VP of Loyalty and Analytics, moderated by Alan Miles, CEO of NCSolutions, as they discuss recent consumer trends and how the brand is helping CPGs innovate with a suite of tools to identify opportunities, test with consumers, activate through retail media and measure through analytics.
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What You'll Learn from This Session...
- What has continuous innovation over 95 years brought to 7-Eleven?
- How can brands use the convenience channel for innovation?
- What marketing strategies can brands use to best connect with the convenience consumer?
