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In this session...

7-Eleven has a rich, 95-year-old history of innovation with a series of firsts — like coffee in to-go cups, 24/7 hours and self-serve soda fountains, to name a few. Today, the iconic brand is continuing to innovate and looking at new strategies that enhance the customer experience.

Join us for a conversation with Marissa Jarratt, 7-Eleven EVP and CMO, and Mario Mijares, 7-Eleven VP of Loyalty and Analytics, moderated by Alan Miles, CEO of NCSolutions, as they discuss recent consumer trends and how the brand is helping CPGs innovate with a suite of tools to identify opportunities, test with consumers, activate through retail media and measure through analytics.
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What You'll Learn from This Session...

  1. What has continuous innovation over 95 years brought to 7-Eleven?
  2. How can brands use the convenience channel for innovation?
  3. What marketing strategies can brands use to best connect with the convenience consumer?

Presented with


Alan Miles CEO NCSolutions
Marissa Jarratt EVP and Chief Marketing Officer 7-Eleven
Mario Mijares VP, Insights, Loyalty, Marketing and Monetization Platforms 7-Eleven

Event Details

Event Type Session