In this session...
According to recent reports, streaming viewership has passed cable television for the first time.
As ad spend follows, technology holds the promise of being able to deliver on the obligation of creating the best viewing experience for consumers. But how do we ensure we're on the right path?
Join Index Exchange and industry leaders as they explore the opportunities ahead in ad-supported content and how media owners, buyers and ad tech are innovating together to help television realize the true value of automation.
What You'll Learn from This Session...
- How technology and programmatic can further simplify the CTV buying process.
- What matters most: data, content, or price?
- Can an optimal user experience and a thriving advertising ecosystem coexist?
