In this session...
Consumers are shifting their digital habits to audio, and advertisers are following closely behind. As advertisers continue to invest in digital audio advertising, media quality assurance is necessary to ensure that ads are audible and free from invalid traffic.
Join IAS, Spotify, MAGNA and J&J as they discuss their partnership on a brand safety solution for podcast advertisers. We’ll discuss why media experts prefer programmatic ad buying for digital audio and the importance of third-party verification for audio advertisers.
What You'll Learn from This Session...
- Why media experts prefer programmatic ad buying for digital audio.
- The importance for third-party verification for audio advertisers.
- Media quality assurance.