In this session...
Senior industry leaders will assess the state of female portrayals in advertising and share key learnings and insights for future creative in a discussion led by Ipsos’ Janelle James, a leading voice in DEI. The discussion will draw on Ipsos’ recent Creative Audit for SeeHer members, which leveraged SeeHer’s Gender Equality Measure® (GEM®) and is part of a new partnership between IPSOS and SeeHer. SeeHer is the largest global movement to eliminate gender bias in advertising and media.
What You'll Learn from This Session...
- Insight into how some of the best marketers are continuing to achieve advances in the portrayal of women in advertising.
- Fresh perspectives on the kind of creative techniques that drive disproportionate impact in this area.
- Understanding of where the industry can focus its action to continue progress.
