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In this session...

Senior industry leaders will assess the state of female portrayals in advertising and share key learnings and insights for future creative in a discussion led by Ipsos’ Janelle James, a leading voice in DEI. The discussion will draw on Ipsos’ recent Creative Audit for SeeHer members, which leveraged SeeHer’s Gender Equality Measure® (GEM®) and is part of a new partnership between IPSOS and SeeHer. SeeHer is the largest global movement to eliminate gender bias in advertising and media.

What You'll Learn from This Session...

  1. Insight into how some of the best marketers are continuing to achieve advances in the portrayal of women in advertising.
  2. Fresh perspectives on the kind of creative techniques that drive disproportionate impact in this area.
  3. Understanding of where the industry can focus its action to continue progress.

Presented with


Traci Spiegelman VP, Global Media Mastercard
Tracy Stallard Global VP, Connections & draftLine Anheuser-Busch InBev
Janelle James SVP Ipsos

Event Details

Event Type Session