Investing in Today's Attention Economy: Creating and Building Winning Brands > Events: NY 2022

Advertising Week New York 2022

Investing in Today's Attention Economy: Creating and Building Winning Brands

Wednesday, 19 October at 4:10 PM
The Great Minds Stage, Presented by Roundel

Linda Yaccarino
Joe Marchese

Christopher Vollmer

In this session...

Join MediaLink’s Christopher Vollmer, Human Ventures’ Joe Marchese and NBCUniversal’s Linda Yaccarino for a provocative conversation focused on the new investments and capabilities that are required to win in entertainment and advertising — if you’re not investing for what's next, you’re falling behind.

What You'll Learn from This Session...

Presented with

Speakers

Linda Yaccarino Chairman, Global Advertising & Partnerships, NBCUniversal NBCUniversal

Christopher Vollmer Managing Director MediaLink

Joe Marchese Chairman Human Ventures & Attention Capital

Event Details

Event Type Session

Streaming

Presented byRoku

Social Impact

Moving TV Forward

Presented byAmpersand

Lifestyle & Health

Presented byHealthline Media

Web 3.0, NFTs, & The Metaverse

Future is Female

The Future of Programmatic

Entrepreneurship

Data & Decisions

Presented byAudigent

Culture

Creator Economy

Creative Concepts

Brands & Marketers

Presented byTelevisaUnivision

Audio & Podcasting

Advances in AdTech

Presented byViant

Consumers & Community

Content and Pop Culture

Converged TV Measurement

Cross Screen Engagement

Employee Experience

Game Changers

Ideas & Innovation

Media & Entertainment

Presented byParamount

Modern Marketing & Analytics

Representation

Shopping and Social Commerce

The Employee Experience

The Experience Economy

Search Events

Investing in Today's Attention Economy: Creating and Building Winning Brands

It's Easy. Sign-in now to Watch!

Investing in Today's Attention Economy: Creating and Building Winning Brands

In this session...

What You'll Learn from This Session...

Presented with

Speakers

Event Details