In this session...
UTA, the leading global talent, entertainment and sports company, returns to Advertising Week New York with a compelling block of programming around the theme of “The New Business of Entertainment.” This first session shares new insights about trends in the “streaming wars” and how brands should prioritize entertainment marketing opportunities. In an era of unprecedented content abundance and attention scarcity, brands must work smarter and faster to get their messaging across to decision-fatigued consumers.
What You'll Learn from This Session...
- How should brands think about their entertainment marketing strategy in the age of content abundance?
- While streamers leverage both innovative and old-school features to win consumer attention and fight subscriber churn, how should brands focus their efforts on early IP alignment with quality content at the creative level?
- Learn what consumers define as quality content and how brands should navigate the cultural landscape for the ripest marketing opportunities
