Tracks Venues

In this session...

In this session, Domino’s SVP, Brand & Product Innovation Kate Trumbull, Netflix Head of Brand Partnerships Aarti Thiagarajan and WorkInProgress Partner & Chief Creative Officer Matt Talbot explain eleven steps they took for a mind-blowing partnership that led to Season 4 of Stranger Things becoming the most watched English-language series in Netflix History and helped Domino’s reach an entirely new audience.

What You'll Learn from This Session...

  1. How to create a successful partnership campaign that delivers the unexpected.
  2. How to create a big idea that connects with audiences in an authentic way.
  3. How Domino’s x Netflix came together to create a mindblowing app.

Presented with


Kate Trumbull Senior Vice President - Brand & Product Innovation Domino's
Matt Talbot Partner and Chief Creative Officer WorkInProgress
Aarti Thiagarajan Head of Brand Partnerships (US) Netflix

Event Details

Event Type Session

Track  Ideas & Innovation