In this session...
In this session, Domino’s SVP, Brand & Product Innovation Kate Trumbull, Netflix Head of Brand Partnerships Aarti Thiagarajan and WorkInProgress Partner & Chief Creative Officer Matt Talbot explain eleven steps they took for a mind-blowing partnership that led to Season 4 of Stranger Things becoming the most watched English-language series in Netflix History and helped Domino’s reach an entirely new audience.
What You'll Learn from This Session...
- How to create a successful partnership campaign that delivers the unexpected.
- How to create a big idea that connects with audiences in an authentic way.
- How Domino’s x Netflix came together to create a mindblowing app.
