In this session...
Hear from Ryan Tristan Jin, Director of Creator Business Strategy, from global creator company Jellysmack, alongside one of Jellysmack's creator partners, as they educate brands on what creators look for in brand partnerships in order to create more authentic and engaging campaign content.
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In today’s booming creator economy, the biggest brands are more than ever focused on influencer marketing to help promote their products and services. However, brands need to make smart decisions about the partnerships they form with creators, especially since consumers are adept at identifying inauthentic messaging.
Additionally, while creators want to be paid, they’re wary of “selling out,” with many citing “genuine brand affinity” as a prerequisite for paid relationships.
Hear from executives from Ryan Tristan Jin, Director of Creator Business Strategy, from global creator company Jellysmack, alongside one of Jellysmack's creator partners, as they educate brands on what creators look for in brand partnerships in order to create more authentic and engaging campaign content.
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What You'll Learn from This Session...
- How to strike a balance between brand objectives and needs and performance/authenticity.
- Creators' POV on brand partnerships and what they look for.
- Benefits of working with creators.
