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In this session...

In this insightful and inspiring conversation, Madonna Badger, founder and chief creative officer of Badger Agency, shares how she leads with intention — and how this approach has led not only to growth in her agency but critical change in our industry as well.

In this session, Badger reflects on the state of gender parity in advertising and what it will take to increase diversity and active inclusion for our agencies as well as for our clients through the work we create.

What You'll Learn from This Session...

  1. How to lead with intention to improve diversity numbers in front and behind the camera.
  2. What it truly takes to create bold, brave and authentic messaging.
  3. Why this could be a breakthrough moment for our industry — or a moment of failure that no agency can afford.


Dhomonique Murphy Founder & President The Right Method
Madonna Badger Founder & Chief Creative Officer The Badger Agency

Event Details

Event Type Interview