In this session...
Madison Utendahl started Utendahl Creative as an antidote to the traditional agency. The Black-founded, women-led studio bucks the norm by reveling in anti-trends and getting to the heart of brands with both soul and purpose.
What You'll Learn from This Session...
- Define and explain WHAT trends are how we have ended up in a trend-obsessed world. With the advent of both a 24/7 media cycle + social media — trends in all forms of culture, including design, are rooted in a herd mentality — also known as a cognitive bia
- Express WHY moving against the grain and away from trends is not a "rebellious" act, but a necessary one in the world of design and culture. Design / art changes the world only when we act and create despite our fears of difference.
- Breakdown HOW Utendahl Creative challenges trends by explaining our philosophy being "Anti-trend" and providing the audience with tips on how they can join us in our pursuit of celebrating "anti-trend" design.
