In this session...
Flowcode's Chief Revenue Officer, Jim Norton, sits down with Advertising Week's Global President, Ruth Mortimer, to talk about why every brand and media partner needs to be thinking about how to bridge the gap between offline and online, and why having digital level metrics in the offline world is crucial for today's brands.
What You'll Learn from This Session...
- Why every brand and media partner needs to be thinking about how to bridge the gap between offline and online.
- How to turn every consumer touchpoint in the offline world into an attributable marketing experience with Flowcode.
- Having digital level metrics in the offline world is crucial and brands need to have privacy protected technology partners and first-party data.
