In this session...
In today’s complex media landscape, one of the biggest challenges for brands is getting consumer attention and creating content that actually engages the consumer. Too many brands are stuck designing TV ads for what TV used to be.
This session will discuss how marketers need to shift to using a volume of cross-platform content to understand consumer attention and unlock strategies that turn cultural momentum into sales.
What You'll Learn from This Session...
- How to capture consumers attention in today’s ever-changing marketing landscape.
- How to turn cultural moments into digital momentum.
- Why creative and media need to work seamlessly together to drive the most relevance.
