In this session...
Creativity has become a force for growth, a catalyst for change and the single most important competitive advantage for businesses today. The world’s most creative companies outperform and outlast by embracing creativity (and creative communities) to solve challenges, forge new connections and inspire meaningful action.
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The changing world around us has shifted our mindsets - opening new frontiers and inviting new conversations around the role of creativity and where it comes from - expanding the boundaries of what creativity looks like in action.
So, what’s next for creativity? Where is it going, how can we harness it and where will it take us?
Ann-Christine Diaz, who recently joined McCann Worldgroup to run the network’s Creative Excellence practice after a decade serving as AdAge’s Creative Editor, will talk to three leading voices with a stake in and vision for creativity.
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What You'll Learn from This Session...
- Creativity.
- Advertising.
- Marketing.
