Tracks Venues

In this session...

In 2022, consumers are exposed to up to 10,000 ads a day. In a world where consumer preferences, privacy regulations and behaviors are constantly shifting, it is becoming increasingly challenging for advertisers to capture attention and deliver results. The solution: Get Personified.

Join Ogury, the Personified Advertising company, former NBA player, investor and entrepreneur Baron Davis, and top industry leaders as they discuss how advertisers can solve some of today’s problems while exploring the future of advertising.

What You'll Learn from This Session...

  1. How advertisers can approach a cookieless future with Personified Advertising Technology.
  2. How to ensure your advertising captures attention today given shifting consumer preferences and behaviors
  3. The role of creative in driving business outcomes
  4. How the metaverse and NFTs can be leveraged to drive results and inclusivity today and in the future
  5. What the advertising industry may look like in 100 years.

Presented with


Speakers

Baron Davis Founder Baron Davis Enterprises
Anthony Flaccavento General Manager, Americas Ogury
Ali Saraniti Director, Research & Insights Fandom
Nidhi Sood Vice President, Media Vayner Media
Michael Liu SVP, Head of Innovation Carat

Event Details

Event Type Session