In this session...
Today, some of the world's most iconic brands are producing long-form content and feature films to counter the ever-shrinking appeal of traditional 30-second commercials. Join our panel to learn the secrets behind brand-funded films, what the future holds for this new medium, and most importantly, how you can get into the game.
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Our panel will feature the head of brand journalism at a Fortune 50 Brand, one of the industry’s most prolific female content creators, and the founder of the leading brand funded film agency.
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What You'll Learn from This Session...
- How and why are brands creating compelling long form content to supplement their traditional marketing efforts?
- How is the ad industry collaborating with Hollywood creatives, especially when they speak two different languages?
- How does a brand measure results on brand funded content?
