Redefining ‘Good’ Content — On the TV Screen and Beyond > Events: NY 2022

Advertising Week New York 2022

Redefining ‘Good’ Content — On the TV Screen and Beyond

Thursday, 20 October at 12:35 PM
The Screening Room, Presented by VAB

Ruth Mortimer

Matt McDonald

Media & Entertainment

In this session...

Join Matt McDonald, YouTube’s Global Head of Connected TV and Streaming, to learn more about why viewers are prioritizing story over everything and how YouTube and its creators are driving this shift and shaping the future of streaming TV.

What You'll Learn from This Session...

Presented with

Speakers

Ruth Mortimer Global President Advertising Week

Matt McDonald Global Head of Connected TV and Streaming YouTube

Event Details

Event Type Interview

Track Media & Entertainment

View Track

Streaming

Presented byRoku

Social Impact

Moving TV Forward

Presented byAmpersand

Lifestyle & Health

Presented byHealthline Media

Web 3.0, NFTs, & The Metaverse

Future is Female

The Future of Programmatic

Entrepreneurship

Data & Decisions

Presented byAudigent

Culture

Creator Economy

Creative Concepts

Brands & Marketers

Presented byTelevisaUnivision

Audio & Podcasting

Advances in AdTech

Presented byViant

Consumers & Community

Content and Pop Culture

Converged TV Measurement

Cross Screen Engagement

Employee Experience

Game Changers

Ideas & Innovation

Media & Entertainment

Presented byParamount

Modern Marketing & Analytics

Representation

Shopping and Social Commerce

The Employee Experience

The Experience Economy

Search Events

Redefining ‘Good’ Content — On the TV Screen and Beyond

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Redefining ‘Good’ Content — On the TV Screen and Beyond

In this session...

What You'll Learn from This Session...

Presented with

Speakers

Event Details