In this session...
Verve Group and Getty Images will present why moments-based marketing is exactly what the advertising industry has been looking for — a way for brands, ads and content can align without the use of tracking technology.
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Consumers live and breathe heightened amounts of media when their favorite team or entertainer is in the news. These moments are what make fans and shape culture — and they just might signal to the advertising community how to better connect brands with consumers while they’re online.
Verve Group and Getty Images will present why moments-based marketing is exactly what the advertising industry has been looking for — a way for brands, ads and content can align without the use of tracking technology.
Learn how, in a future without behavioral targeting, advertisers can win over customers and how new technology and data sources can unlock new advertising channels.
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What You'll Learn from This Session...
- Learn why compelling imagery makes a measurable difference when seeking to form connections between advertisers, content and publishers.
- Appreciate the differences in contextual advertising platforms when content is matched with strong imagery.
- Create a roadmap for how your brand can better embrace moments as opportunities for learning about customers without the use of identifiers.
