In this session...
Hosted by Thai Randolph — award-winning marketer, storyteller and CEO of Kevin Hart’s global media company Hartbeat — Commerce in Color is a podcast that helps those in business prepare for and meet the expectations of the economic evolution that is young, bright and…in Color.
Join her LIVE at AWNewYork for the podcast’s debut episode, where she sits down with Scott Mills, CEO of BET, on-stage to discuss the “Inclusion Revolution” and thriving in the new business model where multicultural is culture.
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Every day, America becomes younger and more ethnically diverse, and the buying power and influence of people of color is growing at a faster pace than ever before. Companies that are not diverse by design are destined to be left behind.
The "Inclusion Revolution" taking place today requires makers, marketers and business leaders to create future-facing organizations and culturally relevant — and authentic — brands that move at the speed of culture. Listen each week as Thai invites industry experts — from marketers, economists, storytellers, entrepreneurs, creatives, technologists, innovators and business leaders — to the show for in-depth conversations filled with insights, anecdotes and advice on thriving in the new business model where multicultural is culture. THE COLOR OF COMMERCE is presented by Hartbeat and Advertising Week.
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What You'll Learn from This Session...
- How companies can meet the “Inclusion Revolution” head-on and make changes to create future-facing organizations and authentic, culturally-relevant brands.
- Insights and advice on how to thrive as a business and meet audiences and consumers where they are.
- Best practices for businesses to meet the expectations of the economic evolution, that is young, bright and ethnically diverse.
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