In this session...
Everything you thought you knew about the modern mom is wrong. The pandemic forced a long-overdue cultural reckoning to acknowledge caregiving, both its value and its burden.
As a woman-centered, expert-driven parenting brand engaging with an audience of 30 million+ readers and viewers, Motherly deeply understands today’s mother. If you want to reach her, you need to understand how she thinks and what she wants.
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For years, motherhood has been portrayed as one-dimensional, a picture of self-sacrifice and lost personal identity. Advertisers viewed motherhood as niche, often an afterthought. Today’s generation of modern mothers are claiming their place as the most important consumer demographic.
Making 80%+ of household purchase decisions, more educated than her male peers and an economic engine driving our economy, mothers are demanding they be seen and heard. Motherly’s annual State of Motherhood study provides deep, statistically significant first-party data on today’s mothers, shining a light on the complexities of her life and her unique perspective.
If you want to reach today's most important consumer demographic, mothers, you need to understand how she thinks. As her voice, Motherly, will share surprising insights, correcting misperceptions and prompting you to rethink everything you thought you knew about today’s mom.
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What You'll Learn from This Session...
- Learn how for the first time in history, women are more educated than men and why today’s mothers are an economic engine with half reporting they are their family’s primary breadwinner.
- Understand why working moms report increased happiness over stay at home moms.
- Hear how mothers are divided on reproductive and gun rights but willing to cross party lines to vote for candidates who support universal childcare.
