In this session...
Climate change is the most fundamental issue facing generation; while eco-consumer spending soars, room to grow for brands is boundless and urgent.
This session asks if a world full of passionate advertisers and marketers can move the needle and see impact, alongside ROI?
In a world of net zero targets, sustainable performance and green-minded consumers, we underline the impact that creative thinking across global campaigns, media and technology to help imagine a new type of ROI that just may save us: Return on Impact
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In human history, we’ve gone through “revolutions”:
The agricultural revolution birthed new farming techniques; the industrial revolution gave us steam-powered machinery; the digital revolution shifted us from analog mechanical technology to cutting-edge digital technology.
We have entered a new revolution — the Climate Revolution.
Marketers are at the forefront of consumers, trends, behavior and habit changes. What marketers prioritize has a global ripple effect on global thoughts and actions.
This panel will showcase an array of exciting campaigns that have a double ROI — return on investment and return on impact.
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What You'll Learn from This Session...
- Marketers can help save our planet.
- Double ROI: Return on Investment and Return on Impact
- Marketers are at the forefront of consumers, trends, behavior and habit changes. What marketers prioritize has a global ripple effect on global thoughts and actions.
