Tracks Venues

In this session...

Climate change is the most fundamental issue facing generation; while eco-consumer spending soars, room to grow for brands is boundless and urgent.

This session asks if a world full of passionate advertisers and marketers can move the needle and see impact, alongside ROI?

In a world of net zero targets, sustainable performance and green-minded consumers, we underline the impact that creative thinking across global campaigns, media and technology to help imagine a new type of ROI that just may save us: Return on Impact

In human history, we’ve gone through “revolutions”:

The agricultural revolution birthed new farming techniques; the industrial revolution gave us steam-powered machinery; the digital revolution shifted us from analog mechanical technology to cutting-edge digital technology.

We have entered a new revolution — the Climate Revolution.

Marketers are at the forefront of consumers, trends, behavior and habit changes. What marketers prioritize has a global ripple effect on global thoughts and actions.

This panel will showcase an array of exciting campaigns that have a double ROI — return on investment and return on impact. View Less

What You'll Learn from This Session...

  1. Marketers can help save our planet.
  2. Double ROI: Return on Investment and Return on Impact
  3. Marketers are at the forefront of consumers, trends, behavior and habit changes. What marketers prioritize has a global ripple effect on global thoughts and actions.

Presented with


Speakers

Jorge Richardson Founder HOPE Hydration
Jeff Greenspoon President, Global Solutions Dentsu
Alice Pott Managing Director actionable
Amanda Green Creative Director Washington Post Creative Group

Event Details

Event Type Session

Track  Social Impact