In this session...
The next 10 years will see big changes to programmatic advertising that require new thinking and strategies. Join LiveRamp CEO Scott Howe as unpacks life lessons from our past and shows how these can help businesses prepare for the future.
What You'll Learn from This Session...
- What types of data matter to business leaders when faced with the industry's mega forces.
- What businesses will need to prosper in a recession, from those that have successfully weathered them.
- How to find a healthy balance between data privacy and data utility.
