In this session...
The growth of streaming services on CTVs is transforming the TV market, creating both challenges and opportunities for the industry.
CTV data has the potential to transform TV measurement, as well as support innovations in advanced advertising, but the ecosystem remains fragmented, and concerns about walled gardens are widespread.
Join CIMM and leading companies in the advanced advertising space for an insightful discussion about innovation and measurability in the CTV space.
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CTV consumption and revenues are growing rapidly, stimulating innovation across the TV market and supporting the development of a new TV ecosystem — with new entrants and increasing investment set to accelerate growth during the next few years.
CTV data, programmatic buying and dynamic ad-serving are game-changing capabilities but create challenges as well as opportunities for TV measurements. Marketers need to understand how to balance innovation and measurability in the CTV space to successfully execute campaigns at scale and to maximize ROI from the CTV ad buys.
Join CIMM, Cadent, Comscore, EDO, Innovid and LG Ads for an insightful discussion about the opportunities and challenges ahead.
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What You'll Learn from This Session...
- Learn about advertising innovation in the CTV space.
- Explore the challenges and opportunities for measurement.
- Understand how best to capitalize on new CTV capabilities.
