In this session...
How can brands navigate the attention economy? What motivates Gen Z to consume the news? And how do ads play into the ever-evolving video ecosystem?
Carrie Seifer, chief customer officer at GWI, asks these questions and more to Katrina Echt, global head, core & responsibility research at YouTube, and Laura Connell, consumer trends manager at GWI.
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How can brands navigate the attention economy? What motivates Gen Z to consume the news? And how do ads play into the ever-evolving video ecosystem?
Carrie Seifer, chief customer officer at GWI, asks these questions and more to Katrina Echt, global head, core & responsibility research at YouTube, and Laura Connell, consumer trends manager at GWI.
Join this trio of experts as they dive into all things video content, attention economy, popular genres, and more.
This session will take you on a data-led journey into the mind of a viewer. Trust us, you don’t want to miss it.
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What You'll Learn from This Session...
- Consumers rely on content to escape and relax.
- Short, solution-oriented news content is key.
- For consumers, attention is a measure of value.
