In this session...
To surface the insights needed to reach consumers in a fragmented media landscape, marketers need consistent, cross-platform counting, more meaningful, real-time metrics and, above all, a unified view into all advertising and audiences across linear, CTV and digital. Jessica Hogue, GM of Measurement & Analytics at Innovid, shares the latest measurement innovation making an impact on the industry and how a unified view of converged TV can drive ROI for marketers.
What You'll Learn from This Session...
- Why a unified view of your converged TV campaigns is increasingly important.
- The value of a diverse media mix across CTV, linear and digital.
- What’s needed to enable convergent TV planning and buying now and in the future.
