Tracks Venues

In this session...

To surface the insights needed to reach consumers in a fragmented media landscape, marketers need consistent, cross-platform counting, more meaningful, real-time metrics and, above all, a unified view into all advertising and audiences across linear, CTV and digital. Jessica Hogue, GM of Measurement & Analytics at Innovid, shares the latest measurement innovation making an impact on the industry and how a unified view of converged TV can drive ROI for marketers.

What You'll Learn from This Session...

  1. Why a unified view of your converged TV campaigns is increasingly important.
  2. The value of a diverse media mix across CTV, linear and digital.
  3. What’s needed to enable convergent TV planning and buying now and in the future.

Presented with


Michael Gewirtzman Global Vice President, Programming Advertising Week
Jessica Hogue GM Measurement & Analytics Innovid

Event Details

Event Type Interview