In this session...
The advertising industry has an outsized impact to drive acceptance for the LGBTQ community through inclusive ads, but many brands are hesitant to take what is perceived as high risk.
With the change in composition and exponential growth of the LGBTQ community driven by self-identification in Gen Z, the time is now for brands and agencies to rise to the challenge of creating impactful, intentional, and authentic LGBTQ-inclusive advertising.
Join the GLAAD's Media Institute to learn more about the latest research on the LGBTQ community, general market perceptions and expectations with inclusive advertising, the barriers to creating inclusive ads, and opportunities for overcoming and building brand loyalty.
GLAAD is the largest media advocacy organization for LGBTQ acceptance
What You'll Learn from This Session...