In this session...
Today’s consumers watch video across the content landscape – Linear TV, AVOD and SVOD – dynamically and nearly friction-free. Marketers are challenged to link these platforms together to deliver their targeted messages effectively. TV data provides a foundation to maximize incremental reach and campaign performance.
What You'll Learn from This Session...
- Understand how TV data is used to plan and measure CTV campaigns
- Learn about TV & CTV case studies that bring new insights to planning strategies
- Share industry benchmarks to support CTV initiatives
