Tracks Venues

In this session...

Today’s consumers watch video across the content landscape – Linear TV, AVOD and SVOD – dynamically and nearly friction-free. Marketers are challenged to link these platforms together to deliver their targeted messages effectively. TV data provides a foundation to maximize incremental reach and campaign performance.

What You'll Learn from This Session...

  1. Understand how TV data is used to plan and measure CTV campaigns
  2. Learn about TV & CTV case studies that bring new insights to planning strategies
  3. Share industry benchmarks to support CTV initiatives

Presented with


Louise DiIulio Executive Director, Global Partnerships & AWNewYork Advertising Week
Walt Horstman SVP Advanced Media and Advertising​ TiVo

Event Details

Event Type Interview

Track  Streaming