In this session...
As third-party cookies are deprecated, publishers and brands need first-party data measurement solutions that are privacy-led. Comscore's COO Greg Dale shares his insights on the opportunities ahead and the challenges for the industry.
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For publishers and brands preparing for cookie loss, the key to understanding site visitors, app users, and video streamers across all devices and audiences will be consistent, timely and complete measurement with rigorous methodology.
Given the complexity of the challenge, the worst response for anyone in the ecosystem would be to kick the can down the road at a time when most companies were already late in creating a forward strategy regarding a cookieless future. Comscore COO Greg Dale shares his insights on the opportunities ahead and the privacy-first strategy that consumers deserve and expect.
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What You'll Learn from This Session...
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