In this session...
Join us as experts discuss four key experiences diverse communities in gaming are facing today and share how brands who invest in livestreaming can make a meaningful impact.
This is an invite-only event.
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Gaming and livestreaming increasingly offer people of diverse backgrounds and identities a place to be themselves, build authentic communities and have fun.
According to a recent Twitch Ads survey, 88% of diverse gamers believe representation in gaming and livestreaming has improved in recent years. Nine in 10 diverse gamers consider the pastime to be a critical source of joy and connection.
However, there is more work to be done. Nearly two-thirds of diverse gamers said they still consider themselves underrepresented in gaming and livestreaming. What role can advertisers play in making gaming and livestreaming even more inclusive?
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What You'll Learn from This Session...
- We uncovered four prevailing experiences common among diverse gamers from around the world.
- Identity Settling: While the ability to sample identities can be empowering for some gamers, lack of representation for diverse gamers often means they need to settle for identities they cannot relate to.
- Maintaining Joy: Diverse gamers ultimately agree that companies should step up and do more to support them, not just in eradicating bad actors but in amplifying those who help bring joy to gaming.
- Building Safe Spaces: For diverse gamers, to feel seen is to feel safe, and connection over a shared identity is the most straightforward proxy for feeling seen. However, gamers often need to dig deep and curate these spaces for themselves.
- Normalizing Everyday Inclusion: Diverse gamers want their inclusion to be intentional, and while they appreciate that advertisers are making efforts, they believe more can be done to normalize their presence in the gaming world.
