In this session...
Brands continue to adopt addressable advertising and see the benefits it can provide in cutting waste, increasing efficiencies and measuring ROI. But with audience fragmentation and viewers’ attention divided between linear and digital platforms, there is a greater need than ever to focus on a holistic, convergent TV solution where brands and advertisers are able to precisely reach their target and streamline buying across screens at scale.
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In this session, our panelists will discuss how companies can effectively and efficiently evolve beyond disparate linear and CTV insights — using addressable advertising strategies and tactics — to, ultimately, broaden content horizons and put the viewer back in focus.
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What You'll Learn from This Session...
- What is next for addressable advertising? How can marketers strategically use linear and CTV together?
- Optimize campaigns to employ tactics managing for reach and frequency.
- Develop an audience-first mindset to drive value in advanced advertising investments.
