In this session...
TV relevance requires viewer data, but privacy compliance is getting stricter. The promise of addressable TV is essentially the delivery of content that matters to people — but is it possible? For those with the ability to aggregate and de-identify household-level insights, the promise is real.
In this conversation, stakeholders across the addressable ecosystem will demystify (and debate) the formula for giving viewers what they want through privacy-compliant value exchange.
What You'll Learn from This Session...
- Hear experts’ perspectives on the industry’s ability to scale an addressable TV audience.
- Discover the impact of upcoming stricter privacy policies changes on the future of addressable TV.
- Learn how the industry can work together to make addressable more achievable and measurable.
