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In this session...

Consumer attention span has dropped to 8 seconds, and keeping consumers involved in your marketing efforts is more difficult than ever. This impactful session will demonstrate optimization efforts for campaigns through design and engagement to avoid wasted impressions, time and money.

What You'll Learn from This Session...

  1. Understand consumer media consumption behavior and how it continues to evolve.
  2. Develop strategies to connect with consumers with minimal focus.
  3. In-flight optimization tactics to improve campaign performance outcomes.

Presented with


Jennifer Pelino EVP, Global Media Solutions IRI
Joanna Von Felkerzam SVP, Global Director Analytics Spark Foundry

Event Details

Event Type Session