In this session...
The consumer path to content and advertising consumption is undergoing revolutionary change. In this AWNewYork address, Comscore CEO Jon Carpenter looks at how measurement needs to take a more holistic approach in response and outlines how Comscore is innovating to address it.
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In this session, Comscore CEO Jon Carpenter sheds light on critical changes in media consumption patterns and the opportunities emerging for marketers, agencies and content creators. From shifts in video streaming, live events and original programming all the way through to cookie deprecation, the rise of Instagram reels and esports, it has never been a more difficult — or more exciting — time to connect with consumers over what matters most to them.
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What You'll Learn from This Session...
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