In this session...
Take the fear out of TV insights and audience-first strategy and learn from marketers who are leading the way with privacy-compliant and results-oriented solutions.
Cross-channel measurement is a must for brands! With consumer viewership continuing to fragment and pressure on marketers to manage media investments efficiently continues to increase, TV insights are not just nice to have but imperative to the success of the business.
As more marketers embrace an audience-first approach to bridge linear and streaming media execution, a custom, privacy-compliant, in-house data architecture that provides untethered access to cross-channel insights has become vitally important. If you are a brand marketer waiting for the perfect solution, don’t wait! Not sure where to start? Understand the landscape, define your strategy and dive in.
What You'll Learn from This Session...
- Audience-first strategies.
- Data-led decision-making.
- Clean room technology.
- Building first-party data.
- Actionable insights.