In this session...
We live in a world where DISTRUST has permeated all throughout culture. Misinformation, His-story and not History, Polarization, Contradictory Facts, Deep Fakes, etc. are fueling the “two truths and a lie” movement at the macro-level.
At the micro-level, we've witnessed cultural misappropriation to culture jacking. Brands today still need these moments in culture to create conversations for their respective products. This panel will talk about how brands need to “contribute” to the culture.
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We live in a world where DISTRUST has permeated all throughout culture. Misinformation, His-story and not History, Polarization, Contradictory Facts, Deep Fakes, etc. are fueling the “two truths and a lie” movement at the macro-level. At the micro-level, we witness fabricated or “bought” reviews, projected — not earned excellence, cultural misappropriation, to culture jacking.
Trust is built (not bought) within the foundation that underpins all marketing. Brands today still need these moments in culture, as we call them, to create conversations, galvanize societal norms and unite people over shared interests — so that their products can still catapult themselves into our greater consciousness. But the expectation is to “contribute” to the culture, not just exploit it. Listen to our panelist break down how culture is built across the Queer, Latino, Black, Asian and indigenous communities and at the intersectionality of all of them.
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What You'll Learn from This Session...
- How did society get to a place of distrust.
- Contributing to culture to build trust.
- Archetypes of those most trusted.
- Global view on bringing trust forward.
- Institutionalize trust.
