In this session...
It’s more important than ever for marketers to keep up with the pace of change by understanding the impact of modern marketing tools and analytics. Learn how to leverage data collaboration for a 360-degree view of your customer to reach them at the right place, at the right time.
What You'll Learn from This Session...
- Actionable advice to strengthen your marketing measurement.
- Data collaboration with key media partners can help you build customer intelligence, extract greater value out of your first-party data, and deliver better experiences.
- Collaborate with your media team to measure additional impactful metrics and pinpoint the media partners you wish to start collaborating with more closely.
