Tracks Venues

In this session...

The ways in which we watch TV and the buying and selling of TV advertising are colliding which presents abundant opportunities for media owners and advertisers. Mike Laband, SVP of Programmatic Platforms at Magnite, discusses how linear and streaming TV can coexist, how programmatic is making TV advertising more efficient, and why live CTV presents unique challenges.

What You'll Learn from This Session...

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Presented with


Michael Gewirtzman Global Vice President, Programming Advertising Week
Mike Laband SVP, Programmatic Platforms Magnite

Event Details

Event Type Interview