In this session...
TV is a $240B industry that traditionally has had limited data and attribution. Because of the digital acceleration of the pandemic, that is no longer viable for today’s marketers and media partners. With new tools and technologies like Flowcode, today’s TV advertisers, content owners and networks are creating branded and interactive experiences with digital-level metrics directly from screens. Hear how leaders in the TV space have turned to Flowcode to power their direct connections and how they've proved the value of TV.
What You'll Learn from This Session...
- TV is an undervalued growth channel for brands and by creating connected TV experiences, consumers can be more engaged, driving higher conversions than other marketing channels.
- Create branded and interactive experiences with digital-level metrics directly from TV.
- How brands and media partners have turned to Flowcode to reimagine, track and measure their TV programming and ads.
