In this session...
Addressability, the systems and technologies that make it possible for brands to activate personalized digital ad experiences and measure the business impact, is having a transformational moment. The loss of mobile identifiers challenges marketers in creating personalized advertising experiences and meaningful consumer connections.
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The digital advertising ecosystem is responding with resolve toward innovation and collaboration. By embracing advanced technologies that build trust, new industry initiatives such as privacy-based clean rooms, concepts like differential privacy, and on-device computation create a new path toward differentiated privacy-focused alternatives.
A Glimpse Into the Future of Audience Targeting
In this session, GroundTruth will unveil its On-Device technology, an audience-building solution that moves beyond traditional ID-based digital advertising. On-Device was developed to address scale and reach challenges in this evolving advertising ecosystem.
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What You'll Learn from This Session...
- GroundTruth will unveil its On-Device technology.
- An audience-building solution.
- Address scale and reach challenges in this evolving advertising ecosystem.
