In this session...
The industry is standing up and taking notice of the growth in free ad-supported streaming TV (FAST). With companies like Roku and Amazon, and three major U.S. TV manufacturers, Samsung, LG and VIZIO, the FAST ecosystem is building rapidly and introducing many innovations that are good for consumers and advertisers.
Industry analyst Alan Wolk from TVREV will join Vizio’s team on-stage to delve into how and why advertisers are flocking to FASTs and will feature an enlightening agency discussion.
What You'll Learn from This Session...
- FAST services are replacing traditional pay TV services in many households across the country.
- Smart TV OEMs are designing consumer and advertiser friendly ecosystems built around FAST.
- Advertisers are growing their investment in free TV services to account for the transition and consumer behavior.
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