In this session...
Current Cameo President and Cameo for Business pioneer, Arthur Leopold, moderates a panel of Bethenny Frankel, self-made businessperson and celebrity in her own right, and Adam Dettman, Head of North American Partnerships at Molson Coors Beverage Co., to discuss the recipe for success in celebrity-driven content: authenticity.
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Arthur, using his years of experience connecting stars with big name brands, will drive insights from both sides of a content partnership — with Bethenny offering perspective as a talent and creator while Adam weighs in with his brand expertise.
How do you find the right talent-brand match, give talent creative freedom while nailing your messaging and strike the perfect balance of delightful creative and assets designed to perform?
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What You'll Learn from This Session...
- Talent want creative freedom — let them make it their own and the assets will outperform expectations every time.
- A platform-native design approach will keep the feel authentic — skip the overproduction and let the content speak for itself.
- When it comes to finding a celeb match for your brand start with audience insights and end with making them a genuine advocate.
