In this session...
In the session, we’ll gain insights from industry leaders on how they are maximizing CTV and Linear TV platforms to drive results.
Learn how data underpins their decisions throughout their campaigns and what’s in store for CTV advertising as it scales its position in the advertising ecosystem.
What You'll Learn from This Session...
- Understand the unique advantages of linear TV and CTV for campaign strategies.
- How to maximize campaign KPIs across platforms.
- Most effective decision process for planning and budget allocation.
