In this session...
Privacy by design is the notion that we can create an environment where privacy prevails, despite how our systems were originally built.
We’ve learned how powerful that is because a trusted environment is a compliant environment. In an ecosystem that relies on data signals for protection, we have been given a new challenge: reinforce our systems with the principles of privacy by design.
Join DIRECTV, Freewheel and HUMAN for a discussion about the future of data and how we can create systems where user privacy is top of mind.
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In today’s world, privacy is paramount, and trust is earned. But with an open web that is filled with personal data, the pervasiveness of precision has caused users to lose a lot of trust. So how do we build a programmatic ecosystem that is fundamentally privacy first?
Privacy by design is the notion that we can create an environment where privacy prevails, despite how our systems were originally built. We’ve learned how powerful that is because a trusted environment is a compliant environment. Instead of sending customer data to third-party providers — even HUMAN who rely on data signals for good to protect the ecosystem — must rethink how to be privacy first.
Industry leaders DIRECTV, FreeWheel and HUMAN are redefining how we can continue to provide best-in-class fraud protection for advertisers while limiting user data egress. Join us for a panel discussion about the future of data and how we can create systems where user privacy is top of mind.
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What You'll Learn from This Session...
- How to implement privacy by design.
- How can we create systems where user privacy is top of mind.
- Build a programmatic ecosystem that is fundamentally privacy first.
