In this session...
With the advent of streaming live sports, the introduction of ad-supported tiers from premium SVODs, and the rapid adoption of FAST apps, it is clear that CTV is an increasingly important part of the TV ad ecosystem.
Yet, CTV walled gardens make independent, transparent measurement especially challenging for marketers.
Join this conversation, where we’ll discuss what the industry can do now and needs to do in the future in order to align Linear and CTV campaign measurement.
What You'll Learn from This Session...
- As CTV advertising takes off, marketers require better insights into ad engagement.
- By breaking down silos and with insight into walled gardens, marketers can better understand the value of their media investments.
- Metrics like attention, co-viewing and viewability can be used to effectively value CTV inventory.
