Tracks Venues

In this session...

Twitter's Culture & Community team launched the #TwitterVoices program as a way to center and recognize the contributions of Voices from historically marginalized communities on Twitter — the very people who make Twitter so vibrant and unique.

In this chat with Twitter’s new Global Head of Culture & Community, Bukky Ojeifo, you’ll get a peek into how the team launched, iterated and evolved their programming to serve the needs of the community and brands in a way that’s insights-driven, culture-forward and results-focused.

What You'll Learn from This Session...

  1. Why Twitter is building real-world relationships with voices from marginalized communities who love and are active on Twitter.
  2. How Twitter stays connected with our #TwitterVoices community.
  3. What it looks like when brands listen closely to their diverse audiences and show up authentically to connect with marginalized communities.

Presented with


Speakers

Matt Scheckner Chairman Advertising Week
Bukky Ojeifo Global Head of Culture & Community Twitter

Event Details

Event Type Interview

Track  Culture