In this session...
This fireside chat with Gregory Edwards, President & CEO of UniWorld Group (UWG), the country’s longest-standing multicultural advertising and marketing agency, will explore the untapped power of connecting to multicultural consumers as the key to engaging all audiences and how research and cultural insights pave the road to success.
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Brands continue to search for insights and data that can help them authentically engage with multicultural consumers. Unfortunately, multicultural consumers have never been properly accounted for. Not all consumers or households appear in standard data sources. This is true for credit card holders or retailer loyalty card programs, and there is no reason to believe those who participate are like those who don’t.
Learn why multicultural consumers are the key to engaging all audiences and how research and cultural insights pave the road to success.
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What You'll Learn from This Session...
- Understand the role and importance of inclusivity in marketing.
- Inclusivity in marketing is more than just casting talent.
- The winning combination for inclusivity is inclusive data and inclusive storytelling.
