Tracks Venues

In this session...

Diverse consumers have spoken — they are more likely to buy from brands whose ads are inclusive and placed in inclusive content. With nearly $4 trillion in combined buying power at stake, brands and advertisers can’t afford to miss with Black and Hispanic consumers. Yet, there is still a lack of authenticity that’s turning consumers away. Missteps in representation are creating missed connections — and missed revenue.

Join Nielsen’s Stacie de Armas, SVP Diverse Insights & Initiatives, to learn how amplifying diverse voices through authentic campaigns can help brands and advertisers become a trusted source for consumers — and the ones they remember when they are ready to buy. View Less

What You'll Learn from This Session...

  1. The kind of quality data that brands and agencies are looking for around content and audiences.
  2. The recipe for increased brand lift is a mixture of inclusion in advertising creative AND inclusive content.
  3. The power that brands and agencies will have if they are able to make thoughtful investment decisions that reflect their true DE&I values.

Presented with


Rebecca Eaves Global Vice President Advertising Week
Stacie De Armas Senior Vice President, Diversity, Equity & Inclusion Nielsen

Event Details

Event Type Interview

Track  Representation