In this session...
Diverse consumers have spoken — they are more likely to buy from brands whose ads are inclusive and placed in inclusive content. With nearly $4 trillion in combined buying power at stake, brands and advertisers can’t afford to miss with Black and Hispanic consumers. Yet, there is still a lack of authenticity that’s turning consumers away. Missteps in representation are creating missed connections — and missed revenue.
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Join Nielsen’s Stacie de Armas, SVP Diverse Insights & Initiatives, to learn how amplifying diverse voices through authentic campaigns can help brands and advertisers become a trusted source for consumers — and the ones they remember when they are ready to buy.
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What You'll Learn from This Session...
- The kind of quality data that brands and agencies are looking for around content and audiences.
- The recipe for increased brand lift is a mixture of inclusion in advertising creative AND inclusive content.
- The power that brands and agencies will have if they are able to make thoughtful investment decisions that reflect their true DE&I values.
