Tracks Venues

In this session...

Consumer attention is a universal goal. But how to get it — and keep it — is a nuanced puzzle. Hear Elizabeth Herbst-Brady, Yahoo’s newly appointed Chief Revenue Officer, reflect on what she sees in the marketplace on this complex topic.

What You'll Learn from This Session...

  1. Today’s attention economy is built on a true value exchange between marketers and consumers.
  2. Attention is nuanced, not a commodity. It’s earned through a dynamic relationship between the brand, context and audience, format and platform.
  3. Marketers are thinking about omnichannel needs, and it’s up to their partners to rise to meet them.

Presented with


Michael Gewirtzman Global Vice President, Programming Advertising Week
Elizabeth Herbst-Brady Chief Revenue Officer Yahoo

Event Details

Event Type Interview