In this session...
Consumer attention is a universal goal. But how to get it — and keep it — is a nuanced puzzle. Hear Elizabeth Herbst-Brady, Yahoo’s newly appointed Chief Revenue Officer, reflect on what she sees in the marketplace on this complex topic.
What You'll Learn from This Session...
- Today’s attention economy is built on a true value exchange between marketers and consumers.
- Attention is nuanced, not a commodity. It’s earned through a dynamic relationship between the brand, context and audience, format and platform.
- Marketers are thinking about omnichannel needs, and it’s up to their partners to rise to meet them.
